{"id":2380,"date":"2026-05-13T15:55:57","date_gmt":"2026-05-13T15:55:57","guid":{"rendered":"https:\/\/big-cic.org.uk\/blog\/?p=2380"},"modified":"2026-05-27T08:27:16","modified_gmt":"2026-05-27T08:27:16","slug":"prioritisation-way-to-place-bets-or-the-path-to-strategy-delivery","status":"publish","type":"post","link":"https:\/\/big-cic.org.uk\/blog\/prioritisation-way-to-place-bets-or-the-path-to-strategy-delivery\/","title":{"rendered":"Prioritisation &#8211; way to place bets &#8211; or the path to strategy delivery?"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><strong>Prioritisation &#8211; way to place bets &#8211; or the path to strategy delivery?<\/strong><\/h1>\n\n\n\n<p><strong>Prioritisation \u2013 is this our most overlooked, least prepared for, yet most impactful management gap?<\/strong><\/p>\n\n\n\n<p>On 18th May, 7pm UK the BIG CIC organised a discussion on the topic. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Part 1 &#8211; The Proposition <\/li>\n\n\n\n<li>2 &#8211; The Structural Challenge <\/li>\n\n\n\n<li>3 &#8211; PMO Perspective <\/li>\n\n\n\n<li>4 &#8211; Strategist Perspective <\/li>\n\n\n\n<li>5 &#8211; Practitioner Perspective <\/li>\n\n\n\n<li>6 &#8211; Wrap up and conclusions<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\">At every level\u2014strategy, business plans, investments, product features\u2014we all face the same reality: <strong>There is simply too much to do.<\/strong><\/p>\n\n\n\n<p>Where we have full control, this isn\u2019t a problem. We rank, sequence, and deliver until capacity runs out. But most of the work that truly matters cuts across domains. And that\u2019s where things break down.<\/p>\n\n\n\n<p>Different leaders prioritise different things. Alignment becomes fragile. And prioritisation turns into negotiation rather than decision-making.<\/p>\n\n\n\n<p>Some organisations try to fix this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We build scoring models.<\/li>\n\n\n\n<li>We weight \u201cstrategic\u201d initiatives more heavily.<\/li>\n<\/ul>\n\n\n\n<p>But often, those weightings are <strong>pseudo-strategy<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No one truly owns them<\/li>\n\n\n\n<li>Their link to business purpose is unclear<\/li>\n\n\n\n<li>And when challenged, we discover there is no real cascade of objectives<\/li>\n<\/ul>\n\n\n\n<p>Without clear objectives, we also struggle to measure value:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We track activity and milestones<\/li>\n\n\n\n<li>But benefits? Outcomes? Real impact?<br>They\u2019re harder\u2014and often avoided<\/li>\n<\/ul>\n\n\n\n<p>So what can we do?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Proposition<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Start with a scoring system<\/strong><br>Not because it\u2019s perfect\u2014but because it creates a practical starting point for better conversations<\/li>\n\n\n\n<li><strong>Use it to expose the strategy<\/strong><br>Challenge and refine \u201cstrategic weightings\u201d to uncover what actually matters<\/li>\n\n\n\n<li><strong>Introduce OKRs and benefits thinking<\/strong><br>Move beyond milestones to outcomes and value<\/li>\n\n\n\n<li><strong>Extend prioritisation beyond projects<\/strong><br>Apply it to all work\u2014not just formal initiatives<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What might happen?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Better alignment to strategic objectives<\/li>\n\n\n\n<li>More effective use of capacity<\/li>\n\n\n\n<li>Greater organisational agility<\/li>\n<\/ul>\n\n\n\n<p>All triggered by improving how we prioritise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>We brought people together to explore this further.<\/strong><\/h2>\n\n\n\n<p>What is our viewpoint of the Propositrion? Join us to hear our views and share yours.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/davidjdunning\/\"><strong><span style=\"text-decoration: underline;\">David Dunning<\/span><\/strong><\/a> <strong>&#8211; making the case for starting with prioritisation<br><\/strong><a href=\"https:\/\/www.linkedin.com\/in\/kiran-g-2b3a128\/\"><strong><span style=\"text-decoration: underline;\">Kiran Goparaju<\/span><\/strong><\/a><strong>&#8211; the structural challenge<br><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.linkedin.com\/in\/alexshapley\/\">Alex Shapley<\/a> <\/span>&#8211; devils advocate<br><a href=\"https:\/\/www.linkedin.com\/in\/veronica-edward-smith\/\"><span style=\"text-decoration: underline;\">Veronica Edward-Smith<\/span><\/a> &#8211; the PMO position<br><\/strong><a href=\"https:\/\/www.linkedin.com\/in\/david-booth-41025a\/\"><strong><span style=\"text-decoration: underline;\">David Booth<\/span><\/strong><\/a><strong>&#8211; the strategist position<br><a href=\"https:\/\/www.linkedin.com\/in\/adam-palmer-097bb31b0\/\"><span style=\"text-decoration: underline;\">Dan Dures<\/span><\/a> &#8211; the practitioner viewpoint<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Next?<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center has-vivid-green-cyan-color has-text-color has-link-color has-medium-font-size wp-elements-cc89f93062a2ec7a7559013f051e31b2\">The group is reflecting on the session outputs. <a href=\"https:\/\/bigcic.agilecrm.com\/forms\/5215722411851776\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Subscribe<\/strong> to receive notification of our further outputs.<\/a><\/p>\n\n\n\n<p class=\"has-text-align-center has-vivid-green-cyan-color has-text-color has-link-color has-medium-font-size wp-elements-84520e6f4e9b560dfbd2743b8cf75cff\"><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/youtube.com\/playlist?list=PLo1WPH5ee-6kQaGOv6sLjLVpElajxIj6y&amp;si=K_GIWXVga1ZQoMmp\" target=\"_blank\" rel=\"noopener\" title=\"\">Access the YouTube recordings of the session<\/a><\/span><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Prioritisation \u2013 way to place bets \u2013 or the path to strategy delivery?\" width=\"1220\" height=\"686\" src=\"https:\/\/www.youtube.com\/embed\/videoseries?list=PLo1WPH5ee-6kQaGOv6sLjLVpElajxIj6y&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Else?<\/strong> <\/h2>\n\n\n\n<p>If you want help, the BIG CIC can link you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/big-cic.org.uk\/professional-level-exam\/\" target=\"_blank\" rel=\"noopener\" title=\"\">professional members<\/a><\/span><\/strong><\/li>\n\n\n\n<li><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/big-cic.org.uk\/partner-listing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">partners<\/a><\/span><\/strong><\/li>\n\n\n\n<li><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/big-cic.org.uk\/solutions-listing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">technology providers<\/a><\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Help us<\/strong><\/h2>\n\n\n\n<p>Please become a member to access richer content and to support the BIG CIC with a little funding.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-light-green-cyan-background-color has-background has-large-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/big-cic.org.uk\/register\/big-membership\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Become a Member<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-vivid-green-cyan-color has-text-color has-link-color has-medium-font-size wp-elements-bb2b26c40427446cb853e6a2aa5b3bc7\"><a href=\"https:\/\/big-exams.logicalmodel.net\/flarum\/public\/d\/116-strategy-portfolio-management-and-prioritisation\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong><span style=\"text-decoration: underline;\">Join the discussion about the event here.<\/span><\/strong><\/a><\/p>\n\n\n\n<p>More about the Book Club here \u2013<strong>&nbsp;<a href=\"https:\/\/big-cic.org.uk\/big-book-club\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">BIG Book Club<\/span><\/a><\/strong><\/p>\n\n\n\n<p>Further&nbsp;<strong><a href=\"https:\/\/big-cic.org.uk\/membership\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">membership options<\/span><\/a><\/strong>&nbsp;(from free to small fee.)<\/p>\n\n\n\n<p class=\"has-text-align-center has-vivid-green-cyan-color has-text-color has-link-color has-medium-font-size wp-elements-fd2535bc5c77e59a83a6e90de484de47\"><a href=\"https:\/\/bigcic.agilecrm.com\/forms\/5215722411851776\" target=\"_blank\" rel=\"noopener\" title=\"\"><span style=\"text-decoration: underline;\">Or simply <\/span><strong><span style=\"text-decoration: underline;\">Subscribe<\/span><\/strong><span style=\"text-decoration: underline;\"> to receive event and blog notifications.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prioritisation &#8211; way to place bets &#8211; or the path to strategy delivery? Prioritisation \u2013 is this our most overlooked, least prepared for, yet most impactful<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":6,"featured_media":2297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[33,34,22,37],"tags":[],"class_list":["post-2380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bok-club","category-implementation","category-pmo-p3o-theme","category-portfolio"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Prioritisation - way to place bets - or the path to strategy delivery? 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